Facts:
We have been doing primary and secondary research for over 40 years. Safe-Strap® is recognized around the world as the industry leader
FACT: Consumers with small children will avoid shopping at stores that have missing, dirty, or broken seat belts.
FACT: Only 5% of those with small children use restraints. This increases dramatically with the use of prompts. Safe-Strap® offers posters and other prompts.
FACT: What is printed on the seat belt has better recall among shoppers than many forms of advertising.
FACT: There are over 22,000 accidents involving shopping carts every year and 82% of those are children falling out of a shopping cart.
FACT: There are over 50 billion safe shopping cart rides per year and those customers depend on seat belts.
Loyalty and Marketing:
Offering Safe-Dock® to new families has proven to be a powerful way to build long-term retail brand loyalty. Proven to help retailers connect with moms during a pivotal moment in their lives and resulting in increased market share within the lucrative “new family” demographic.
Not all belts are the same:
What makes a Safe-Strap®, seat belt better? Durability, material construction, break resistance, longevity, quality, design, performance in adverse weather conditions and different climates, UV performance, ease of installation, and commercial grade integrity.
The retailer requirement:
To be compliant with ASTM F2372, shopping carts with a child seating area are required to have a working restraint. *Carts that do not have a working restraint are required to be taken out of service until corrective action can be completed.* Using a durable and high quality Safe-Strap® brand restraint makes this requirement easy and more cost effective.
Safe-Strap® goes beyond:
Safe-Strap® performs in-house testing as well as with accredited third-party labs to certify installation on every make and model shopping cart. For your convenience the correct anchor-point for every model shopping cart is illustrated in the installation instructions that ships free of charge with each order of restraints.
Options to suit your needs:
All our Safe-Strap® seat belts are made in the USA. You are only limited by your imagination when it comes to colors, custom logos, or even custom messages!
- “Polypropylene” which is the most economical belt we sell – fully compliant with all regulations and made to last.
- “5-panel nylon” which incorporates high-tech nylon fibers and special die pigment, which is engineered for durability, UV resistance to fading, abrasion, and has superior longevity.
- Teflon™ protective coating keeps the belts looking cleaner for longer in your store.
- “Pictogram” style which is also how we can incorporate custom logos, messages, or prints. This style provides parents with necessary safety messages each time they shop because the message is printed onto each seat belt, so every cart has its own warning message. Our “pictogram” style is a great way to promote your in-house brands or logos!
Training and Certification:
We provide a short training program for your employees to use to get certified in shopping cart seat belt installation. Taking the class is easy and can be accessed by computer, tablet, or smartphone!
The preferred seat belt:
Safe-Strap® components are designed, engineered, and manufactured specifically for an abusive commercial environment and are truly unique and innovative.
We hold over 20 patents as evidence of innovation in our field.
Our safety record and excellent performance over time are unequaled.
Most importantly, we are immensely proud that the Safe-Strap® shopping cart seat belt is the most widely used and specified shopping cart restraint in the world. This vote of confidence by retailers means the most!
Type:
Colors:
About this item:
• Our CRB buckle allows for ease of use by customers while still being child resistant.
• Easy to apply to the shopping cart.
• Educate your employees with our free training and certification program.
• Custom colors.
• Custom design options – no limits.
• Safe-Strap® seats belt are made in the USA.
• Keep one pack of 25 on hand at every store.
• Safety inspection checklist and instructions provided with every pack.
• UV stabilized webbing.
• Commercial grade components and construction.
Frequently Bought Together:
News links:
Falls from shopping carts cause serious head injuries to children
Every year, thousands of children are treated in US hospital emergency rooms for falls from shopping carts. Falls from shopping carts are among the leading causes of head injuries to young children and most often occur when children stand up in the child seat or the cart basket.
Couponing: seat belts make shopping carts safe for kids
In a recent column I wrote about important changes that have shaped the way you and I shop for groceries, today. One of them was the invention of the supermarket shopping cart in 1936. However, something had to be added to make the cart complete, the child’s seat belt.
Shopping cart injuries in children
Shopping cart related accidents involving children are extremely common and can result in severe injury or even death. Because of the high number of injuries, voluntary shopping cart safety standards were introduced in the United States in 2004. Unfortunately, research shows that such standards have done little good when it comes to protecting children; in fact, the injury rate has continued to climb.
Mom warns parents after shopping cart fall results in $12k hospital bill
Brooke Lehman posted the video on her social media platforms, and it amassed more than 1 million views on TikTok alone. In a video she shared in late July 2021, Lehman explained that her child fractured her skull after falling out of a shopping cart and urged parents to be cautious and to strap their children in when they are seated in the cart.
Shopping cart danger: 66 kids hurt a day, study finds
The combination of kids and shopping carts is never easy, as any parent of a squirmy toddler knows, but a new study confirms it’s also dangerous, with an estimated 66 children a day in the U.S. hurt in falls and spills. That’s one child injured badly enough every 22 minutes to go to the emergency room, or more than 24,000 children a year, according to research from Nationwide Children’s Hospital.
Shopping cart safety
Parents take their children with them on shopping trips every day. However, it is difficult to look at the shelves and closely watch a child at the same time, and thousands of children are injured every year from riding in shopping carts. Injuries can and do happen in the time it takes for you to reach for something on the shelf. Knowing the risks and following shopping cart safety tips can help to prevent injuries while at the store.
Product details:
Manufactured:
In the USA
Minimum order quantity:
1 pack (25 units)
Case quantity:
500 units (20 packs)
Max skid quantity:
25 cartons (12,500 units)
Standard lead time:
2 weeks
Ships from:
Fort Myers, FL 33913
Standard colors:
Black, Red, Blue, Green, Gray
Custom colors available:
Yes, minimums apply.
Custom logos and message available:
Yes, Minimums apply.
Replacement parts available:
n/a
Customer Questions & Answers
A: This is a great question. It is critical for compliance that the restraints are installed in the correct location for your make and model of shopping cart. We ship a simple installation guide with every order of restraints. This guide will provide you with an easy way to match up your make and model shopping cart with the correct restraint “anchor point” to keep your carts in compliance with safety standard for shopping carts.
A: Yes, we do make custom branded restraints for many retailers. Please call us for details on custom belt MOQ’s at 1-800-356-7796.
A: Yes we have a training model that can be uploaded to your company’s training portal for you to utilize. You can have your team members complete a shopping cart maintenance module specific to strap inspection and maintenance. You will find the link for that training here: https://safe-strap-training.thinkific.com/courses/safe-strap-shopping-cart-seat-belt-installation-certification-retailers
A: We recommend the restraints are visually inspected weekly by the cart retrieval staff. Any cart with a missing or broken restraint should be removed from service until corrective action can be taken. We also recommend that restraints be thoroughly inspected as a part of your regular store safety audit program.
A: Regulations require shopping carts with missing or broken restraints need to be removed from service until corrective action can be taken. You can certainly order replacement restraints from us off your internal ordering system, or you can call us directly with a PO number and we will ship you what you need. It is best to order a pack of extra restraints to have on-hand so that carts can quickly be repaired and returned to service.
Maintenance companies
